Liftango
In a rapidly growing tech start-up, showing the latest product features is key to securing deals. Over six years, I built a library of mock-ups, demo videos and detailed user guides.
Web Design
•
SEO
•
Product Marketing
Full Case Study
↓
Company Overview
Liftango is a B2B/B2G transport technology company operating across a range of markets, primarily; enterprise carpooling, public on-demand buses, and campus transport.
Project Context
I worked with the Product Manager who updated me on the roadmap and any new features being built. The design files were no longer being managed by a Product Designer, so I needed to ensure any images and documents were accurate for use across the Marketing and Sales Teams.
Role
Owner
Timeline
Ongoing
Project Goals
Keep product imagery updated and easily accessible for our global teams to use
Update and manage product guides and handbooks for clients
Record new product demo videos for Sales Team
Protect my time by finding the most efficient solutions
Collaborating across teams
To ensure consistency, I created a library of product mock-up images within our brand guidelines. These were often used in Sales Decks, but could also be accessed and used by other teams. It was crucial to have a constant line of communication with the managers so that I was aware of the product roadmap and could keep the images in sync with major updates.
Various product mock-ups I created using the figma designs and Rotato (a mock-up image/animation tool).
Creating the documentation
I needed to keep our promotional and educational materials updated in line with new releases. The product images were used everywhere, from sales decks to handbooks to the website.
Each of these would become a project unto itself (sometimes lasting for several months depending on the scale), which I would plan and manage myself, involving other teams as required.
Pages from the Carpool and Demand-Responsive Transport product guides.
Pages from the 70+ page product handbook I created for our clients, which explains every screen in detail.
Demo Videos
I worked with the Sales Team to update our Carpool App demo videos. They were running the demos, so it was important to gather feedback on what worked and what didn't.
I then worked with the Mobilisation Team, who trained our clients and helped to launch the products, to screen-record the videos in live environments.
Once we had recorded the videos from the Carpool Driver and Rider perspectives, I edited them in Premiere Pro to match the flow agreed with Sales. I then used Descript, an AI voiceover product, and adjusted the timings until it matched up.
Results
Collaborating with other teams and taking ownership of these projects resulted in an effective communication process, where I could gather the team's requirements and provide the best outcomes.
For a growing business, it can be difficult to keep product materials updated. Building a library of images meant that I could manage changes across the business efficiently.
More Projects
↓
