Coassemble
Supported the marketing and digital teams with the creation of sales documents and materials, and digital content such as animated ads and graphics for the blog.
Web Design
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SEO
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Product Marketing
Full Case Study
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Company Overview
Coassemble is an online learning management system (LMS) that lets businesses create interactive training courses, using drag-and-drop tools and AI-powered content generation.
Project Context
When I first moved to Australia in 2019, I was working as a freelancer. Coassemble hired me to help refresh and expand their digital brand assets after a recent rebrand, including animated and static ads, blog images, decks and e-books.
Role
Contributor
Timeline
6 months
Project Goals
Adhere to the brand guidelines
Work with the Marketing Team to create marketing campaign assets such as ads and e-books
Work with the Sales Team to create decks in Google Slides
Work with the Web Designer to create blog imagery
Digital ads
The Marketing Team needed a series of static and animated ads to run prospecting and remarketing campaigns. I used Adobe Illustrator and then After Effects to create the animated versions.
Selection of animated ads for socials.
Sales decks
To help showcase the range of product offerings and plans, I refreshed the sales decks to match the new brand guidelines.
Selection of pages from the Pro Plan Sales Deck.
Blog graphics
There were already 50+ blog entries on the website, but since the rebrand, these images no longer fit the style. I was tasked with updating them to match the new brand guidelines.
Selection of the blog graphics I created.
Results
This was a fun brand to work with as a designer; the rebrand was colourful and playful.
Working with the team at Coassemble was my first experience with a tech start-up, and I learnt about the in-house design and marketing functions of a b2b business.
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